The time is very near for that special day each year that Ardbeggians celebrate – Ardbeg Day! For this year it is to be known as Ardbog day – 1st June 2013.
And in celebration for this day The Smoky Dram now sports a fetching Ardbeg green link colour scheme.
Ardbeg’s Ardbog Day
Rai Banbury, senior brands manager, says, “The Islay Ardbeg Festival has become a key date in the calendar of malt whisky lovers worldwide. Every year Ardbeg creates a unique and fun way for our Ardbeg fans to celebrate Ardbeg and the much anticipated limited edition release.” This latest limited edition release is called Ardbog and will be released on ‘Ardbog Day’.
The name Ardbog was chosen to highlight the peat bogs of Ardbeg’s island home Islay and the part they play in the whisky making process. The unique peat bogs contain highly aromatic plants that when used to dry malted barley gives Ardbeg whiskies their distinctive smoky flavour.
Ardbog has deep, enticing waves of pecan nuts, salty toffee & caramels, fudge, leather and a distinct whiff of herbs, lavender and violets. The smoke is soft and aromatic, and is interwoven with savoury notes, like Iberico ham (de bellota) and olives.
South Africa’s Ardbog Day and first African Ardbeg Embassy
We all dig PEAT! South Africa will celebrate all things peaty with the launch of the first African Ardbeg Embassy, Wild About Whisky, on world Ardbog day. This will be an opportunity for current and future Ardbeggians to comPEAT in some uniquely Ardbeg activities. The shinDIG will begin with an Ardbeg procession starting on main road at the Cricket oval (in Dullstroom) at 12:00. Do not rePEAT this as there are only 100 tickets available – which sadly are all Sold Out!
Unfortunately the other Ardbeg day event in South Africa (of which I know) is also Sold Out! This event is being hosted in Johannesburg by WhiskyBrother Shop and this event promises Ardbeg shenanigans and a chance to sample some very special Ardbeg drams. I was very fortunate to book in time for this and shall report on the special drams and any shenanigans that may happen with photographic evidence where possible.
I find it encouraging that both South African events sold out so quickly, both virtually within only a couple of days from the announcements being made by the respective hosts. The other promising point is the launch of first African Ardbeg Embassy. Hopefully this will result in more exposure for Ardbeg in South Africa and more importantly enable more Ardbeg whisky expressions to make its way to SA! Currently the only expression commercially available here the Ardbeg 10YO.